Question

just explain these, Lead Generation, you will generate as many leads as possible by the methods. You can use center of influence people, lists, referrals, networking to generate your leads.

Qualification, you will decide what makes certain customers more likely to buy after having these criteria, you will check your leads, one by one & see which of those have a high chance for buying.

Answer 1

Ans/Explanation:

What is Lead Generation?

A lead is a person who indicates interest in a product or services belongs to a particular company. And a lead generation means the way that you attract those people to provide you their contact information. In short, Lead generation is a method you use to collect the necessary information (e.g. contact details) from the leads, so that these potential prospects can be converted into sales.

Methods of Lead Generation

The second sentence is all about different methods used to generate leads. We can describe these methods in brief as follows.

Center of influence people: These are those people who can grant you market access and credibility through referrals and word of mouth. These people are usually well established in their respective fields and have good networks, they can introduce you to the kind of markets or members you are looking for. In short, these are the people who influence your target customer.

Lead list: To get a lead list and then to approach those leads to turn them into sales, is another way to generate leads. There are many ways to build the lead list. e.g. use social media to build a lead list or seek help from the lead researchers.

Referrals and networking: Lead generation happens when referrals come from a known source like family, friends, colleagues, ex-employees, or well-wishers. Referrals are the most valuable and effective source of lead generation.

The last sentence is all about qualifying the leads. That means to check if a lead is actually a prospect or not and can it be turned to a sales.

Qualification of a lead

It is a process to check whether a lead is actually a prospect. Here, A prospect means someone who has the potential to become a buyer. In case, your lead does not qualify, you might end wasting your time with someone who can not be your buyer. Qualification of leads usually starts with a few basic questions. These questions should be designed to identify the quality that any potential prospects/leads have. It depends on what you are selling and what your product or service is.

In short, it is a process of defining and categorizing your leads based on predefined criteria.