In: Operations Management
What are some potential ideas that Tata Starbucks can implement to minimize the competitive threat that an improved Costa Coffee will bring to the Indian market? Develop and explain
Potential ideas which Tata Starbucks can implement to minimize the competitive threat are as follows:
· Diversification strategy: Tata Starbucks should adopt a diversification strategy that can help it to reduce the threat that an improved Costa Coffee will bring to the Indian market. India is socially and culturally diversified nation where the diversification approach can be an effective way to improve the market of Costa coffee in the Indian market.
· Partnership strategy: Partnership strategy can be the most suitable way for Tata Starbucks for making costa coffee famous in the Indian market. Indian market is a widely diversified market where quick penetration is almost impossible. Thus, a partnership strategy can be a suitable option to minimize competitive risk.
· Low price strategy: Low price strategy can be the most suitable strategy to defeat competitors in the Indian market. Costa coffee has high demand in the Indian market, and it is currently highly-priced in the Indian market. A low price strategy should be most effective in this context.