Question

In: Operations Management

assuming i sell tesla drone what is the intensity of distribition? why ?

assuming i sell tesla drone

what is the intensity of distribition? why ?

Solutions

Expert Solution

Distribution intensity could be defined as the availability level for any particular product by the marketer for the market. The level of intensity depends upon various factors such as the capacity of the production, target market's size, promotion and pricing policies and the level of product service which are extensively required by the end user.

Considerably there exists three levels of distribution intensity which are Intensive, Selective and Exclusive Levels. Where Intensive levels are used for the products which are readily and easily available at all the small large stores like bread and eggs, Selective are the products which are available on at some stores of selective areas like Television or Phones. On the other hand, exclusive are the products which are not available anywhere and are very rarely found and designed and are also very costly because of their premium quality and price.
Thus, Tesla Drone being one of its kind is again one of the most premium designs drones used for the specialised services is rarely available at some places in the world falls into the Exclusive Intensity of Distribution because of its exclusive design, use and quality.


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