Question

wells fargo

Equity Research

1. what is wells fargo industry overview

2. what is wells fargo competitive positioning

Answer 1

Answer(1):

Well Fargo company profile- Wells Fargo is a multinational financial services company of  American that has headquarter in San Francisco California. It was founded in 1852. It is the fourth largest bank by market capitalization in the world. Its share is listed in the New york stock exchange with the ticker symbol "WFC". It is a diversified financial service company, it has $1.9 trillion assets. It provides banking, commercial and consumer financing, investment and mortageg products and services. It has offices in 32 countries.

Its vision is "To satisfy the customers' financial needs and made them satisfied"

Industry Analysis- Wells Fargo comes under "Banks & Financial services sector". It is the third largest bank in USA by total assets. Some leading banks in this industry are; JP Morgan & Chase (the largest bank in USA), Bank of America, Goldman Sachs, Citi group, Wells Fargo etc. There are many different types of banks and financial institutions that are as following:

• Retail bank
• Commercial bank
• Credit union
• Saving banks
• Saving & loans
• Online bank
• Mutual banks
• Central bank.

There are many different types of banks and institutions but all work in the same way. Their motive is to lend money to those who need it and to accept the deposits who have ample amount of money. The industry includes insurance, investment, finance, real estate and banking services. Whenever you deposit money into your account, banks pool your money and invest it into diversified sectors but whenever you need money, you can get it in no time. US Banking system is smooth with good liquidity. Federal Reserve maintains the liquidity position in the system.

Answer(2): Wells fargo competitive positioning-

Wells Fargo have four main competitors in the industry. These are:

• JP Morgan & Chase
• Bank of America
• Citigroup
• Goldman Sachs

These four-five banks together have 40% to 45% of all bank deposits in the country and many personal and commercial accounts in USA.

Berkshire Hathway is the largest shareholder of Wells Fargo. Wells Fargo has reached to many geographical locations in the world. Its revenue comes from different countries. Well Fargo adapts current technology and challenges. Bank has recently made fundamental changes in operational efficiency. The company is creating new digital platform, strategy, innovation group and reporting. Company's core operations are led by the operations leaders that dorectly report to CEO. Wells Fargo's eye on planning for the digital future and investing into customers' experience.