Choose and evaluate three TV commercials in terms of product, brand awareness/ recognition. Use AIDA model...

Choose and evaluate three TV commercials in terms of product, brand awareness/ recognition. Use AIDA model to explain the effectiveness of each commercial.

Expert Solution

AIDA model stands for Attention or Awareness, Interest, Desire, and Action. Basically function of an advertisement is to create awareness and interest for the products in order to increase its demand.It is being often said that in the marketing of the one is missing from AIDA then it's a fail.

Let us discuss about the products:

1)Maggi: Through the ad of Maggi one can clearly find out what it wants to convey and who is the target audience. The catchy ad of Maggi has perfectly placed its product and the interest in the product is to such an extent that Maggi has replaced the word noodle. Maggi through its advertisement has completely executed the AIDA model that too efficiently.

2)All cosmetics ad:

The cosmetics ads are based on the fact what attracts the people most and that is beauty and attractiveness hence the advertisement is designed in such a way that it caught public attention. Through its ad, it easily creates a desire for the product as the target audience develops an urge to become like what is being shown in the commercial. Reaching out to the target market and creating awareness which in return creates demand and interest is best seen in cosmetics ads. The advertisement enhances the brand value as people get to feel that the product of a particular brand is superior for example Mac, Loreal, etc.

3)Shooting and shirtings ad:

These ads are focused on showing how regal one looks when he is in a premium brand. It creates an image in the mind of the customer and they do get attracted towards the commercial. The few second commercials not only attract the customer but take them into a world where they can imagine themselves to be the same as in advertisement. It stays with them for a long period and they use this imagination while shopping for a product. If we take any commercial in this sector we can see how AIDA is being used and efficiently applied.

Brand awareness is more likely to cause through advertisement as visuals have a long-lasting effect on the minds of the customer. An advertiser's first work is to attract the target customer towards itself. The initial thing of this AIDA model is the activation, perception, and emotional process. In the above-given examples if we see ant ad we can see how it has appealed to the customer and then by showing the benefits, emphasized use and scenarios then they help to maintain interest in the brand. Customer engagement is the success of the second stage which finally pushes for desire and the resultant is action.

keosha answered 4 months ago

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