f) Describe procedure of naming a product. g) Discuss the challenges of naming a product.

f) Describe procedure of naming a product.

g) Discuss the challenges of naming a product.

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Expert Solution

Answer : Naming a product is creating a self image and position in the market and create image in the mind of the people.

Five rules that should be followed while creating a description about the product in systematic manner:

It should be readable and writeable : As it means that people won't hard to pronounce and people won't able to talk about it and keep it simple and wacky.
It should be unique : As the complete unique and your product should be unique and provided care about unique about the product.
It should be short, punchy and memorable as it shows that name of the product should be simple and easy to remember in a systematic manner.
It should look written down in a systematic and logical manner.
It should be related to evoke of an emotions, ideas and feelings.
It should be creating values in the eyes of the customer.

Answer 2: Challenges faced by the naming the product :

Development of a trademark is a key issue in creating a product in the market place.
Difficult to access domain name and creating a product name in the market place.
To test linguistics of the name of the product in systematic manner
New brand name should not a access with the existing product in the market place in systematic manner.

Rahul Sunny answered 1 year ago

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