Answer : Naming a product is creating a self image and position
in the market and create image in the mind of the people.
Five rules that should be followed while creating a description
about the product in systematic manner:
- It should be readable and writeable : As it means that people
won't hard to pronounce and people won't able to talk about it and
keep it simple and wacky.
- It should be unique : As the complete unique and your product
should be unique and provided care about unique about the
product.
- It should be short, punchy and memorable as it shows that name
of the product should be simple and easy to remember in a
systematic manner.
- It should look written down in a systematic and logical
manner.
- It should be related to evoke of an emotions, ideas and
feelings.
- It should be creating values in the eyes of the customer.
Answer 2: Challenges faced by the naming the product :
- Development of a trademark is a key issue in creating a product
in the market place.
- Difficult to access domain name and creating a product name in
the market place.
- To test linguistics of the name of the product in systematic
manner
- New brand name should not a access with the existing product in
the market place in systematic manner.