Question

Considering the scope of operations along the industry’s value chain, identify and describe two international strategic moves that Porsche could initiate in order to strengthen its competitive position.

Answer 1

Porsche can look into target market where they can focus more to have the potential customers’ satisfaction. This can be done to achieve competitive advantage by determining and profiling the various consumer groups based on different cultures or nations and focus on the market segmentation for fulfill the wants and needs of the customers. Thus, it becomes important to aim towards product positioning and market targeting to communicate and establish in the international market. For example, exclusive automotive segment. Another strategy to introduce the Porsche product based on the descriptive elements such different locations and demographics, and also to consider behavioral elements such as usage, response towards brands and overall benefits. Therefore, more market penetration should be adopted by Porsche apart from the product development. Porsche can maintain the global strategy and transnational strategy to have the good balance among local and global responsiveness.