Question

In: Operations Management

40. What is a typical Day of Arrival (DOA) and pattern for Special Corp customers? Sunday...

40. What is a typical Day of Arrival (DOA) and pattern for Special Corp customers?

  1. Sunday through Wednesday
  2. Monday through Thursday
  3. Sunday through Thursday
  4. Tuesday through Friday

41. What is the typical BMF that management companies get?

a. 3%

b. 5%

c. 2%

d. within 30 days they start getting 3%

42. On the STR report, if the development funnel/ pipeline is strong showing a lot of rooms are being developed what might it indicate?

a. Your brand is has strong preference

b. Owners Priority is being made occasional across the portfolio

c. Owners Priority is being made more quickly than other hotel’s mgt. companies’ brands

d. a and c

42.   When driving sales, revenue management in a group hotel should shrink the hotel by adding great groups, as far out as reasonably possible, know based on history what the cross over goal should be, as long as the groups have what?

a. The right number of customers

b. The right average rate

c. The largest total spend possible

d. The use the banquet and outlet space occasionally

43. If a hotel has a lot of great group room nights on the books in years out, it also allows revenue management to do what important strategy?

a. Open discounts

b. Close out discounts

c. Close out all corporate, association, and other group.

d. focus on driving transient higher rates

Solutions

Expert Solution

40. Answer:

b) Monday through Thursday

Because the weekends anyways will have huge crowd. So by thinking that the weekdays that is from Monday to Thursdays are considered for special Corp customers.

41.Answer:

a) 3%

The typical BMF that management companies get is 3% of gross revenue. The base fee is actually called as the percentage of gross revenue of management company’s revenue generating capacity.

42. Answer:

d) a and c

Basically the STR, is an American based company which usually records, provides and demand data in hotel industry.

If the Smith Travel Research (STR) says the development funnel is strong showing a lot of rooms are being developed than that is because of your brand has strong preferences and owner’s priority made more quickly than other hotels management companies brands.

43. Answer:

a) The right number of customers

Customers are very important for any industry as far as business concern. If they have the right customers whether it is individual or group. Even the sales data and other history of the data speaks on the right number of customers that has visited to the hotel.

44. Answer:

d) Focus on driving transient higher rates

If the hotel record shows that the hotel is having great demand for group rooms throughout the year than its better to focus on increasing higher rates for limited period of time to generate good revenue for the hotel. The hotel revenue management needs to try this strategy to identify the change for limited period of time.


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