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write a paper that describes one of the three typical marketing strategies that firms use to...

write a paper that describes one of the three typical marketing strategies that firms use to obtain a foothold in a foreign market. Choose from either differentiation, cost leadership or focus strategy. Use an example of a real-life situation where a firm used one of these strategies and describe whether or not they were successful.

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Write a paper that describes one of the three typical marketing strategies that firms use to obtain a foothold in a foreign market. Choose from either differentiation, cost leadership or focus strategy. Use an example of a real-life situation where a firm used one of these strategies and describe whether or not they were successful.

Definition of Differentiation Strategy:

Differentiation Strategy means setting your product apart from other products in the market. It distinguishes your brand from all other competitive products.

Differentiation strategy is a marketing strategy utilized by many top companies in foreign markets, for example :

a. Starbucks;

b. Apple;

c. Nike; and

d. Amazon etc.

Real Life situation and differentiation strategy:

Example: Jurlique Beauty Products in USA.

Jurlique beauty products are based out of Australia and have recently entered in USA market. Jurlique follows Differentiation Strategy and have manufactured their products in a unique style for attracting customers in USA.

Jurlique has different beauty products like hand cream, moisturizers, body oil, shower gels etc. These products are gaining popularity in US Market due to its special branding and attractive product looks.

Jurlique Differentiation Strategy is whether Successful or not.

Jurlique high quality, truly natural and effective skin products are gaining fame in US Market very fastly.

The differentiation strategy behind jurlique product is making the products a great success by gaining popularity and demands are rising in the US Market for these products.

keosha answered 4 months ago
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