Question

Suppose you are the communications director for a local department of public health. You executive director wants to have a clear understanding of how to handle communications to the community about the COVID-19 crisis. If you like, make this specific to St. Louis City, St.Louis County, or one of the surrounding counties. What would you tell him or her should be the key publics in managing this crisis.

With ample reporting about COVID-19 virtually everywhere, you--as a communications director--would need to make quick recommendations about your strategies. Look at the situation now, and discuss who you think those key publics should be in structuring rigorous messaging.

Answer 1

In my opinion, the key public in managing the crisis should be St. Louis City and the communication should be addressed to people of St. Louis City. This is because the pandemic has spread at a rapid rate and the number of casualities are increasing day bt day. So it is important to cover a wider set of audience and communicate to them clearly about the precautions that are required to be taken such as stayinng at home, wearing masks every time they step out of home, only step out for very important tasks otherwise avoid going out etc. These are the recommendations about the strategies that should be adopted by the local department of public health:

1. Distribute free masks to the general public

2. Check up of all the people residing in the local areas and find any symptoms of COVID-19. If such symptoms are there, isolate that person and provide proper medical help.

3. Ask people yobwear masks at all times

4. Recommend people to stay at home during these testing times