Question

What is the benefit to a smartphone manufacturer of inviting atchnology blogger to visit yhe firm's facilities and show off a product that's nearing completion but hasn't yet launched?

Answer 1

Hey there !

A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It is a direct communication channel and helps to acquire more customers.

A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website.

Let us now discuss the benefit to a smartphone manufacturer of inviting a technology blogger.

• Blogs are cost-effective marketing investments. Every post that the blogger will publish is a long-term asset that will help build brand awareness and promote the product's expertise and services.
• Mutual reputation benefits : In today's time where reputation is everything, it’s vey important to build a network of trusted writers to verify each other’s product in a given field. This will benfit both the product owner and the blogger. Both will attract each other's audience.
• New specialization : There’s always something that someone knows better than you do. Fishing around for outside authorities means opening the door to experts that complement your current experience and knowledge
• The blog written by the blogger will Give the product owner an insight into his audience. Blog analytics allow to track readers, click-throughs, popular topics, shares and comments.
• Social visibility : Most bloggers are looking for ways to increase the visibility of their personal brands, which means they’ll be motivated to share the material and talk about it on social media. The product owner will instantly get more social traction from the article.
• Through the blogger the manufacturer will discover a new target market he may not have thought of before. This can open new possibilities in his marketing efforts beyond the event.
• Promotion: when one invites a blogger, you can ask him or her to help spread word of mouth before, during, and after the event on their social media channels or their blog. This will be mutually beneficial as Manufacturer will also share the blogger’s post to his network.

I hope the solution is clear to you now...do let me know in case of any concerns..

All the best

Happy studying :)