In: Economics
1.You operate in an Imperfectly Competitive market where demand for you product is given by: P= 100 - 0.05Q. What Price output combination would maximize your profit? What would happen to your answer in #1 if entry made consumers more senstitive to your price and your demand changed to: P = 100 - 0.1Q?
Ans)- Imperfectly competitive market
given market demand: P= 100 - 0.05Q
Total revenue (TR) = Price * quantity
TR = P*Q
Put P = 100 - 0.05Q from demand function
TR = (100 - 0.05Q)Q
TR = 100Q - 0.05Q2
Differenciate w.r.t. Q
dTR/dQ = 100 - 0.1Q
MR = 100 - 0.1Q
hence, Profit maximising condition in Imperfect competitive market
MR = MC
[100 - 0.1Q = MC]
0.1Q = 100 - MC
Q = (100-MC)/0.1
Q = 100/0.1 - MC/0.1
[Q = 1000 - 10MC] --------------profit maximising quantity
put Q = 1000 - 10 MC in demand function
P = 100-0.05(1000-10MC)
P = 100 - 50 + 0.5MC
[P = 50 + 0.5MC]---------------------------------profit maximising quantity
Hence, profit maximising combination of output and price would be: Q = 1000-10MC and P = 50+0.5MC.
Now, if consumer more sensitive to your price
i.e. new demand function: P = 100 - 0.1Q
then New TR = P*Q
TR = (100-0.1Q)Q
TR = 100Q - 0.1Q2
MR = 100 - 0.2Q ( by diffentiating TR w.r.t. Q)
hence new profit maximising condition will be-
MR = MC
[100 - 0.2Q = MC]
0.2Q = 100-MC
Q = 100/0.2 - MC/0.2
[Q= 500 - 5MC]------------------------------------profit maximising quantity
put Q= 500- 5MC in new demand function
P = 100- 0.1(500 - 5MC)
P = 100 -50 + 0.5 MC
[P=50 + 0.5MC]-------------------------------------profit maximising price
Hence,the new profit maximising combination of output and price would be: Q = 500 - 5MC and P = 50+0.5MC
Result:
If Consumer made more senstitive to your price,then the quantity demand (Q) at each price would reduce by half.