For the market demand ( can answer it by the elasticity or else) what is the...

For the market demand ( can answer it by the elasticity or else) what is the differences between B2B and B2C in buying

a printer in Lenovo?

Expert Solution

The differences between B2B and B2C in buying a printer in Lenovo are that market demand elasticity in case of B2C is more as compared to B2B. This is because B2C sales is focussed towards selling from business to consumers and depends upon the individual customer demands which can have higher variability and unpredictability as well. However in case of business to business sales, the demand uncertainty and unpredictability is less since the institutional sales or business sales are more streamlined and contractual based which have almost fixed requirements every year or every alternate year which is not the case with individual customer sales. Moreover marketing initiatives in case of B2C are completely different as compared to B2B which influence the market demand as well. The marketing initiatives in case of B2C sales can be door to door marketing and personal marketing as well whereas in case of B2B sales, personal marketing is not done.

keosha answered 5 months ago

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