In: Economics
Explain the concept of Elasticity of demand. How is it measured? What can it tell a marketing professional about how to market a product or service? Give some examples of products or services for which elasticity would be high. Give some examples where elasticity would be low.
The elasticity demand explains or shows changes in the how much changes in the price results quantity demanded.In technical words, it shows responsiveness and sensitiveness of demand to the price.
There are four types of method to calculate elasticity demand as follows
The concept of elastic demand has greater applications in economics filed example while deciding the price of the product firm has to give importance to the elasticity demand for their product.
Example if demand for the product is high firm has to set low price in order to sell more and increase market share.likewise demand for less elastic it is profitable for the firm to fix the price high
Example oIncase necessary goods demand for goods is less elastic example Salt, salt is used in cooking if fall or rise in the price does not affect the demand.