Question

Can someone provide insight on Facebooks financial analysis against its top 3 publicly traded competitors? I am guess one is Google the second is Youtube. I am not sure who the third is?

Answer 1

Yes and third is Twitter, Microsoft

Twitter is an internet social networking platform that allows users to send relatively short messages commonly known as tweets. It is also regarded as one of the leading social media websites with an estimated 330 million active users as of the first quarter of 2017. As of November 2017, Katy Perry was the active celebrity with the highest number of followers at 107 million. When considering only social media, from day 1, Twitter is considered as one of the toughest Facebook competitors.

Twitter has a unique layout and uses retweets and trending news to attract social media users. Twitter generated a global revenue of $2.53 billion and an annual advertising revenue worth $2.25 billion. Research shows that Twitter is increasingly becoming an ideal platform for transmitting messages in live events. However, it faces stiff competition from other emerging platforms such as Instagram and Snapchat which are also becoming popular among users, especially the millennials.

Microsoft

Corporation is an American technology company that specializes in offering a wide range of consumer and industrial software, hardware, and services. It was established in 1975, and it is currently regarded as one of the leading technology companies in the world.

In the aspect of competition with Facebook, Microsoft obtains its larger share of revenue from searching advertising. It also acquired LinkedIn in 2016; this is after it had purchased Skype in 2011, which also increases its potency as one of the major Facebook competitors in this industry. Microsoft major revenue, however, comes from the sale of the operating system, gaming consoles, hardware and hosting services among others. Even when considering Gaming consoles, Microsoft’s Xbox will be a major competitor to Oculus rift which is being launched soon.