Question

McDonald’s is one of the known fast food organizations around the world. Its corporate culture emphasizes human resource development while achieving high levels of efficiency, which have been achieved thorough adopting innovations in almost everything the organization does.

1. Elaborate on McDonald’s corporate culture and how it affects its innovation (500 words, 50 marks)
2. Elaborate on the contextual influences on McDonald’s which affect its innovation capabilities and competitiveness (500 words, 50 marks)

Answer 1

Question- Elaborate on McDonald’s corporate culture and how it affects its innovation

Answer- First we need to understand what corporate culture is, corporate culture refers to the attitudes and practices that decide how staff and managers of an organization communicate and cope with activities outside of work. Corporate culture is always inferred, not explicitly established and evolves organically over time from the collective characteristics of the individuals that the organization employs. McDonald's corporate ethos stresses the production and productivity of human capital. This fosters industry growth and prosperity in the fast food restaurant market around the world.

The following features of this corporate community are organized according to the prioritization of McDonald: People-centricity, Human learning, corporate learning, diversity and inclusion.

1) Diversify work culture: The McDonald's company states that most of its overseas franchises are owned locally, and thus make attempts to source from local markets. McDonald's is now changing the regional menus to fit local preference. Cultural traditions have been lost with the influx of non-traditional cuisine into foreign-country society. Food types are symbolic to specific regions, religions, and mores. McDonald's understands the importance of diversity and inclusion in maximizing HR ability to serve a growing diverse market.

2) Training or Human learning: The corporate philosophy of McDonald's stresses the value of lifelong learning. The idea is that learning independently improves profitability, consistency and market performance. The business provides educational and growth programs through Hamburge to promote individual learning. Corporate principles at McDonald also have "people" as one of its foundations. By offering instruction to meet the higher needs of workers they make staff feel valued and successful.

3) Social responsibility: Perhaps the most important thing about a McDonald's society to remember is the role that they have in the community. After just, it's all part of the people they know, visit, represent, recruit or welcome. They have several alliances and initiatives to promote social consciousness. First, they found numerous urban beautification programs around the world every year. Core principles and Corporate Behaviour Practices of the company underline the importance of helping individuals. This is understandable considering that McDonald's is a retail company.

Innovation is not about doing what is fashionable or changing for the sake of changing. Innovation pushes you to doubt existing ways of doing stuff. Organizational creativity is looking at ways to serve people best without undermining the organisation's mission.

Over the years, creativity resulting from adaptation has played a significant role in McDonald's fending off competition among its clients and franchisors.