Question

Find an example of clear and effective Visual Communication (could be a graph, pie chart, tag cloud, map, flowchart, infographic etc.).Insert the image.Then, write 2 paragraphs describing what makes this effective.The more specific you can be, the better.  

+ please consider the 6 Ways Visual Communication Drives Business which are

• Saves Time, Promotes Consistency, Provides Clarity, Increases Retention, Universally Understood, More Impactful

Answer 1

The visual chart is a pie-chart that explains the percentage of the population using the different modes of transport.

The visual chart is a pie-chart that explains the percentage of the population using the different modes of transport.

Visual communication is a great communication tool to be effective in communicating to people because human brains processes and retains images more than just written content. It is highly probable that a majority of people respond to visual pictures instead of the texts. Since it saves time as it helps to process visual signal than any other form of texts. This saves time in communicating effectively to the people. Visual communication has a greater level of clarity and avoids confusion with the brand when marketers use visual communication for advertising.

Visual communication is a vital tool to achieve consistency because the product image is enhanced and built through images and colors. These factors can be passed on to the people via advertisements and other promotional activities. It is pertinent to say that a visual image helps to retain information more than texts. It is simple, effective and flexible mode of communicating in mass communication. Additionally, visual communication is a great form of passing on the message/value of the company to the people. This is done mostly through social media channels which allows the user to use only limited content or graphics. Thus, visual communication is a great way to communicate effectively to people.

6 Ways Visual Communication Drives Business:

1. Saves Time- Businesses saves time in establishing their brand image through visual communication than any other means.

2. Promotes Consistency- The brand images have colors and logos that promotes consistency and builds the brand image in the minds of the people. For example, Apple Inc., have an apple that was taken a bite as its logo.

3. Provides Clarity- Clarity makes advertisements and logos effective.

4. Increases Retention- Visual communication helps people to retain the image more than texts thus contributing for long-term sustainability of the business.

5. Universally Understood- Visual communication in business breaks all culture and language barriers globally.

6. More Impactful- Visual communication is a powerful tool to establish brand and build the business as it is highly effective in communication.

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