Explain the methods you will use to notify your target customer of your new “line” of...

Explain the methods you will use to notify your target customer of your new “line” of smart athleisure and discuss how you plan to merchandise your private label product in your stores. Discuss planned promotional prices, markup percent for each price offered, promotional events, and displays that will be used to present your product, placement in your stores (rack type, table, wall – wherein the store will the product be placed).

Expert Solution

In order to create awareness about the new product line of smart athleisure I will use Advertisements as a promotion strategy for ensuring that the target market is notified about the product. To merchandise my private label product to the stores I will use professional intermediaries for easing the distribution process in order to ensure that product reaches stores in required quantity as and when needed.

There would be a particular budget set specifically to invest in promoting the products which will other than advertisement also constitute other strategies such as public relations, personal selling initiatives and discount pricing on low seasons. The mark up price of each product offered will be decided based on purchasing power of the target market and demand of product. The percentage will mostly help attaining considerable amount of profits for the business. The promotional events will constitute direct customer interact and personal selling and will be organised at appropriate place such as Gyms, Sports clubs, Sports Association , yoga centres etc to attract target market and catch their attention.

The display of products in stores will be given a considerable amount of attention and descent, sporty packaging would be used. There would be a similar mark on each of the athletic products of store which will be the logo of business representing fitness. The products will be designed for window dressing and attractive display. The placement on racks will be done as per the weight of products and it's usage among customers.

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Thanks dear student.. Hope this hels you... Good luck :)

keosha answered 6 months ago

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