Question

1. Are companies trying too hard to be empathetic with consumers during the pandemic?
Is the right message exposed to the consumer at the right time?

2.Are these advertisements a good method of motivating a consumer to buy their
product? Is it feasible for companies like Hyundai to suggest for consumers to buy a car
online during a massive period of unemployment?

3.Is donating money towards social cause and reduce advertising airtime, a good
business strategy?

4.What are the avenues for advertising if people are following ad less channels like
Netflix or Spotify?

5.What is the purpose of including current pandemic situation in advertisements?

6.How current pandemic situation could possibly change consumer behavior?

7.Are companies’ current donations during covid-19 can be referred to as a good
marketing strategy?

8.Are many companies expect to change their branding strategies after covid-19?

Answer 1

1) Yes, in the current pandemic time, companies are trying hard to be empathetic with consumers. It is an opportunity for them to build the emotional relationship with consumers. It will have long term positive impact in the business. As a result, all companies are making the move to support society in best possible way. Example: Reckitt Benckiser made a pledge to distribute 10 MM pieces of Sanitizer free to the society to develop hygiene habit. Similarly, Colgate partnered with WHO to distribute hand soaps in many countries for awareness on personal hygiene. It is way to have empathy and support the people.

Yes, I believe that right message is exposed to the consumer at the right time. People are getting information on why is Oral and Personal hygiene important for them and their family, what are the ways to safe and fight pandemic, what are the do’s and don’ts in current time etc. There is lot of spend in advertisement by all big players like GSK, Unilever, Colgate, P&G etc. to build trust and relationship with consumers in current crisis situation..