You are a marketer for LifeStock, a members-only store that provides both goods and services to...

You are a marketer for LifeStock, a members-only store that provides both goods and services to customers. The company offers an impressive array of departments: Grocery, Hardware, Home Goods, Pharmacy, Eye Care, Pet Supplies, Fresh Food Automotive, Gas, and Car Wash. Describe how your marketing strategy differs for the goods and services that your store provides. In replies to peers, provide additional ideas or strategies that could be employed for differentiating the marketing strategy.

Expert Solution

answer-

My marketing strategy differs for the goods and services in my store that we offer attractive pricing to our member customers. Under this pricing, They get huge percentage of discount if they buy products in bulk like more than a average customers.

We also offer Cashbacks and points to our customers when they shop using credit or debit cards at payment counter.When specific amount of points are collected then they can redeem them in thier shopping next time.This is also good saving to our customers.

Our store is members only store so this business model is in itself a good valuable marketing stratget. When customer finds that store has policy for shopping for its members only then they feel valued, exclusive and become loyal to the store.

Customers can find almost any catergory of prodct or service in our store so it saves their time to other shops or stores. so these ways make my marketing strategy different.

keosha answered 6 months ago

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