1. Assess AnswerDash’s current go to market approach, including customer selection, pricing, communication, and sales effort....

1. Assess AnswerDash’s current go to market approach, including customer selection, pricing, communication, and sales effort. Which aspects do you like and which ones you do not like?

2. Based on the current pricing model, what is the life time value of a customer to AnswerDash? (Make reasonable assumptions as needed)

3. What is your view on the three primary options AnswerDash is contemplating going forward? Which would you recommend the company pursue?

4. For the strategic option you support, commuincate a complete marketing strategy plan, including which companies to target, how to position the value proposition, how to sell to an organization, and what pricing model/format to follow.

5. What would yo consider success of your recommended marketing approach three years down the road? How many customers do you expect AnswerDash to have and what annual revenues/profits do you anticipate?

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Expert Solution

Q.1

Rahul Sunny answered 2 years ago

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