Question

Describe in your own words each of the digital marketing strategies listed in Figure 8.8. (Interactive marketing, Content and native marketing, Location-based advertising, Remarketing, Behavioral targeting, Blogs and newsletters, E-mail marketing)

Assume you are an intern working in the digital marketing department of a small chain of sporting goods stores in the South. Describe how you could use each of the digital marketing strategies in a digital marketing campaign. Be specific.

Answer 1

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Here we will discuss the digital marketing strategies along with the application of those digital marketing strategies in the digital marketing campaign.

Digital marketing refers to the marketing that takes place on media platforms or through the internet for the transfer of products and services online. Digital marketing to take place requires a proper website or a base to work with. Dishoom marketing requires proper digital marketing assets to work regardless of the obstacles and it also requires digital marketing strategies to prevail in the market and getting boost success.

Some of the digital marketing strategies are listed below:-

1) INTERACTIVE MARKETING:- Interactive marketing plays a very important role in the digital marketing campaign. With the help of interactive marketing we can easily create a dual based interaction between the company and the consumer directly without any hindrance obstacles full stop this is very useful for brand awareness and differentiation from other products.

2) CONTENT AND NATIVE MARKETING:- Content and native marketing are both different terms but when used together, it can be proved as very useful for the organization in the digital marketing campaign. Individually the native marketing refers to the specific way of creating content about the product and whereas content marketing, on the other hand, refers to using a high level of advertising and a lot of advertising to make the content famous.

3) LOCATION-BASED ADVERTISING:- Location-based advertising is a triggering digital marketing approach that enables the customer to popup the notification of the nearby location of their advertising. For example in mobile networking or mobile advertising on the notification will pop up if they are near any campaign or Market.

4) REMARKETING:- remarketing is also a triggering approach of the digital marketing campaigns as it will trigger the selected advertisement on the customers that have already visited the website to trigger out the advertisement about the product and services.

5) Behavioral TARGETING:- Behavioral targeting is an approach of a digital marketing campaign to keep a check over the frequent behavior of the customers, for example, how many times and often a customer has visited the website, what are the regular purchases of that customer, what is the affordable price for that customer, etc.

6) BLOGS AND NEWSLETTERS:- Blogs and newsletters play a very important role when it comes to the digital marketing campaign because this triggers out the customer to review the website again and again and it pushes the customer consciousness to get a glance over the website and its products and services.

7) EMAIL MARKETING:- Email marketing is a very commonly used approach of sending advertisements through the emails as the advertisement will pop up in your email inbox just like any other advertisement or text message.