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In: Operations Management

List the top few leaders (at least 4) at your company that will be involved in...

List the top few leaders (at least 4) at your company that will be involved in the product marketing for a cake company:Title and a 1 or 2 sentence description of how they will be involved

Solutions

Expert Solution

In the product marketing there many leaders are involved to promote the product in the market. Some of them are:

  1. Product marketing Manager - Marketing manager is the head of the area. Who lead outbound the marketing activities in the market. They study the company's product and then try to prompt the product in the market.
  2. Chief Product Officer(CPO) - Chief Product Officer is responsible for all the activities related to the product. His role is to make the strategic planning, innovation in the product and make the long term road map for the product. So, that product can sustain in the market.
  3. VP of product - For the marketing of the product VP is the person.who can take all the important decisions regarding the Product and manage the marketing of the product as well as manage the team.
  4. Product Expert   - In the Product marketing, Product expert is also a very important. He have the deep expertise about the product. For the cake company this role can be done by the Head chef. who worked with the Product marketing team to innovate some new product for the company.

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