One of the great new “marketplaces” of our time is eBay. Spend some time on the...

One of the great new “marketplaces” of our time is eBay. Spend some time on the eBay website (www.ebay.com). Find a product that you are interested in and follow the bidding. How much would you be willing to pay? Consider the following questions. (Objective 2)

How is eBay providing value to its customers?

Describe the relationship they have with their customers.

What are their markets?

Expert Solution

*Answer:

A) As I have spent time on e-bay website ,I am interested to purchase a symphony air cooler ICE Cube XL and price 5920 indian rupees. The offer price is competitive ,symphony is a wellknown brand in air cooler market .If I will direct walk to a retail store ,it is costly comparatively e-bay online price.I am comfortable to pay that amount because it is a best brand in air cooler with affordable price .

B) e-bay is providing value to its customers by offering best products at affordable prices. E-bay is online market place where millions of seller can list and sell their products ,millions of buyer can find the products which they are looking for .

E-bay provides value to its customers by following way -

1) Offering special discounts ,coupons ,free gifts on additional purchase etc .

2) They have very pleasant transaction systems .Company updating it's customers by email and other promotional means.

3) Some times customers want on urgent basis and they are eager to pay the price ,in this situation company serves with best possible way.

4) After sales serivces are play a key role in this market,e-bay has the best after sales services.

E-bay relationship with their customers - Company has world wide presence in e-commerce market and huge customers base .Company has a very strong relationship with its customers ,e-bay is good in customers relationship management . Company using various techniques to maintain its customers base and adding new customers day by day,by the different offers and discounts ,company is creating a strong bonding with customers .

E-bay market- Company involved in e-commerce business world wide along with powerful delivery channels .Company has diversified products segment, also company targeting each customer base by offering affordable and essential products .

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Rahul Sunny answered 6 months ago

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