Question

Requirement: Below are one option of management problem brought to you by Executives of mid-size companies in Atlantic Canada. Design an approach to address this scenario include details on: Literature review methodology (if necessary), ethical considerations (if any), Problem statement (if necessary), Experimental Design (if necessary), Sampling Strategy(if necessary), Suggestions for analytical techniques (if necessary), Measurement method (if necessary), and any other information you deem is important to resolve the scenario using an evidence based management framework.

Leo the founder and president of Leisure Suit Lounge Wear is unsure of how successfully break into the generation Z market and has asked for your help. Leo runs a lounge wear company with the following customer demographics.

Customer age	Percentage of total customers	Average Spend per Customer
<25 years	5%	$155
26-45 years	20%	$50
46 – 70 years	25%	$35
>71 years	50%	$45

He is concerned with aging nature of the customer base of his product and has noted that whilst generation Z (< 25 years old) is a small proportion of his customer base they have a large average spend per customer. He therefore believes that if Leisure Suit Lounge Wear can successfully advertise to younger customers, he could increase profitability and protect the company from a shrinking market share. However, he is unsure of how to advertise to generation Z. His niece has suggested partnering with TikTok influences whereas his sales manager has suggested either a traditional TV advertising campaign or a targeted campaign using internet advertising. In particular he would like to know if social media is a better prospect for advertising to generation Z than traditional advertising and if investing in partnering with influences is an effective method of increasing sales among a younger demographic.

He has asked for you help in applying evidence-based management to improving his sales in the targeted demographic.

Answer 1

Answers:

Nursing is a health care authority with its own name. The role and devotion of nursing staff to health care programs at the hospital and in the network must be given appropriate thought. Specifically, sociological (and other) health research examines focused on the medical profession’s development and contemporary position and accepted that nursing and other health research 'worked in' with this context study Gones, 1994) Medical sociologists looked into what specialists did and hardly thought nurses. (Oakely, 1986) Chapman takes note of that nurses have truly been treated as 'handmaids' by the medical profession.

While specialists need an educated expert and nurse prepared to do effectively practicing complicated specialized aptitudes, they don't need an accomplice in the genuine feeling of the word.

Meaning of Nursing: Diers (1994) said the discussion on describing nursing is a long way from being done, despite substantial efforts .

For Diers (1994:11) "Nursing is two viewpoints: the treatment of the ill, or the at present ill, and the treatment of the whole world where nursing takes place".

The Social Position of Nursing:

The three sources recorded above have formed the semantic discussion, including the efforts to appoint nursing theory of its own; the advancement of nursing positions in accordance with social and specialized improvements and the improvement of particular nursing practice propose the need to think about nursing as an expert control with every one of its complexities. Diers (1994) suggested away when she said that what nursing is, through examination and logical idea alone, couldn't be settled. It very well may be survived if at all by perceiving that for a wide range of reasons nursing changes rapidly and that those modifications reclassify the sector.

-> Generation Z is more determined towards slanting style instead of comfort. This generation approaches web based life and utilizations it to refresh their everyday individual exercises, not at all like the past generations. So a lot depends on their impression of the item as trendy. this must be the situating.

Additionally, the best channel to arrive at our objective segment is social media. Most youths want to follow their good example thus organization with any Instagram/TikTok influencer can be urgent. It will likewise have a more extensive reach. Rather than conventional TV, generation Z inclines online streaming content. So focused campaigns utilizing web promoting can likewise be a decent choice.

Likewise, these methods of the campaign will help in tracking the range of the battle. For web campaigns, measurements like CPM ( cost per mille), CPC( cost per click), CPL ( cost per lead) and so forth can be exceptionally valuable.