Question

In: Psychology

Consider the ethos of these public figures. zthen describe one or two products that might benefit...

Consider the ethos of these public figures. zthen describe one or two products that might benefit from their endorsements as well as several that would not.

Edward Snowden-whistleblower

Kaley Cuoco-Sweeting-actress

James Earl Jones-actor

Michael Sam-athlete

Megyn Kelly-TV news commentator

Miley Cyrus-singer

Seth Meyers-late-night TV host

Cristiano Ronaldo-soccer player

Expert Solution

It is based on the celebrity product congruence which means a product having more association and relevance with endorser will have better chance of getting accepted by consumer. So based on this , following items are more suitable for endorsement by each

Edward Snowden-whistleblower ( privacy tool , cloud storage can be done positively but if he endorse aportssbrand like puma shoe then that might not work)

Kaley Cuoco-Sweeting-actress ( she can endorse fashion brands while if endorses sports related rproduct that will not better received)

Earl Jones-actor( same as above)

Michael Sam-athlete( if he endorses energy drink or gym equipment or sports brand it will be accepted while if he chooses to endorse fashion , he will not be accepted by co sumer in same intensity

Megyn Kelly-TV news commentator(He can endorse some print media or any brand through media but not that good will be endoraingeaportss

Miley Cyrus-singer ( endorse musical I stringent, artistic collection like Archie's, while not that good will be endorsing sportss

Seth Meyers-late-night TV host(same as tv commentator)

Cristiano Ronaldo-soccer player( same as athlete , though effect might be more. But not print media brand like the hindi or nyt

Hayet Jeridi answered 7 months ago

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