Question

i am not sure how to answer this question regarding blackberry company and technology if any one can answer it it would be a great help

C/ Some questions to consider (please do not include these actual questions in your work)...

• What proprietary innovations have they implemented or designed?

• Are these changing the market or industry as a whole?

• Who is the leader in progressive technology in their sector?

• Does their technology provide a competitive advantage over closest rivals? If so, how?

• Do suppliers and customers need to comply or bring new tech online in order to do business with the organization?

D/ Analysis –

Has the technology made a difference to their business? Anything missing from the picture? Do you think their technology was a wise investment? Why? How has the technology created a need for another piece of tech / any shortcomings? If you were suddenly CEO, what do you see as the next steps for this organization?

Answer 1

Report on Blackberry Company

Introduction:

The multinational Canadian company dealing with the enterprise software’s and Internet of things. The company was started originally with name of Research In Motion (RIM). They are best known for their bands in smartphones and tablets. Headquarter of the company is in Waterloo, Canada. The present CEO of the company is John S Chain.

Innovations and designs:

The company has number of innovative products such as Inter@ctive Pager in 1996, BlackBerry 5810 that came in 2002 (it was the first model with phone capabilities with headphones), Pearl which was released in 2004 that replaced dial on all BlackBerry devices, Storm which was released in 2008 has given direct competition to iPhone, Playbook released in 2011, Z10 and Q10 released in 2013 which is the first with rebuilt BlackBerry 10 OS, Priv a BlackBerry's first Android device came in 2015 that have bloatware which makes the android more secure. Hence, the company has the proprietary innovations which have been implemented.

These innovations changes the market trends as well as industry as a whole. This inspires the other players in the market and also get competition with those players. The industry trends also changes as new innovative designs comes in the market on regular basis with some unique features.

The leaders in progressive technology in their sector are Apple, Sony, Microsoft and Samsung.

The leader’s technology provide a competitive advantage over closest rivals because they come up with the current market demand and unique features in their devices as per agile technology.

As the ecommerce has been gained a lot of trust among customers hence suppliers and customers need to comply or bring new tech online in order to do business with the organization. This would help in reduction of time frame and the optimisation in the company supply chain.

Conclusion:

The technology has changes the face of their business. This creates the brand value to their business. The innovative features in the devices has clearly place their brand in the market. Although they had come up with new features but there are number of competitors in the market which suddenly gained the value to their brand hence it is very difficult for the blackberry to retain their position in the market. The technological investment is very wise decision because as per the global scenarios the Information technology and computer Industry is growing day by day. If the player in the market is not align with the technology then they surely lag in the market.

The technology has created a new hope in the market. It created a large consumer base which depends upon or looking for the new innovative devices.

A set of customers are ready to pay a huge amount for new features. Hence, the company has long future as they stopped smartphone making in 2016. As If I were suddenly CEO, I would resume the innovative devices work align with the budget of eth company and give the permission to start hiring skilled set of employees who can have innovative ideas and can make the things happen.