Question

ANSWER THE FOLLOWING BASED ON THE BRAND "APPLE"

1. Situational Influences
   1. Suggest ways to measure based on your product/company
      1. I.E. if utilizing a focus group or survey – provide an example of 5-10 questions you’d ask
   2. Problem recognition – highlight what your product will ‘fix’ for the consumer, and why?

Answer 1

EXAMPLE OF 5-10 QUESTIONS

1. ARE YOU USING ANY PRODUCT OF OUR COMPANY(APPLE)?
2. WHAT OTHER PRODUCTS WOULD YOU LIKE TO SEE US OFFER?
3. IF YOU COULD CHANGE JUST ONE THING ABOUT OUR PRODUCT,WHAT WOULD IT BE?
4. HOW SATISFIED WERE YOU WITH YOUR CUSTOMER SERVICE EXPERIENCE?
5. HOW LIKELY ARE YOU TO RECOMMEND APPLE TO A FRIEND OR RELATIVE?
6. WHAT WAS YOUR BIGGEST FEAR OR CONCERN ABOUT PURCHASING FROM US?
7. WHAT IS THE ONE THING THAT NEARLY STOPPED YOU FROM BUYING FROM US?
8. PLEASE LIST THE TOP 3 THINGS THAT PERSUADED YOU TO USE US(APPLE) RATHER THAN A COMPETITOR

Highlight what your product will ‘fix’ for the consumer, and why?

My product is fixing the following issues

1. My product is faster that it's competitors,so consumer will enjoy it's performance.
2. My product is user friendly & it has simple interface ,that is easy to use for consumers.
3. It provides better technical support
4. search is simple here
5. Less unnecessary features
6. Less security Breaches
7. consistently high build quality
8. very secure

Our product ,has already fixed some of the problems(discussed above),which consumer face from other brand,& our aim is to fix other problems which they are currently facing from us....for EXAMPLE-our product is more expensive,so we will concentrate on how to reduce it's price to make it affordable.