How "Audible" manage their relationships and build Loyalty with its customer?

Expert Solution

Audible is a part of an Amazon which is an American based multinational company. Audible's work is to sell and produce audiobooks to there customers around the world. Includes audio of entertainment, information, various other things that are currently on the top of the world. It is an audio-based format which helps the customers to remain updated in the audio form and experience something new in their life. In the upcoming few years, audible will be going to have a lot of scopes, and a lot of people will use audible in the upcoming future as it is the result of advanced technology that people are experiencing in today's scenario. It helps the company to built loyalty e with its customers as it provides a lot of benefits to them if they choose audibly. As we all are aware that it is a part of Amazon and how much people have faith in Amazon. It will be easy for them to built loyalty and manage their relationships with their customers. If you buy prime of Amazon which gives you certain benefits and helps you in delivering your product faster than with prime you will also get audible of around 40+ audiobooks together and you will not have to pay any additional cost for that. This will help the parent company Amazon to grow more customers with this initiative and drive build loyalty with its customers as customers are the only one which will help you to achieve your organizational objectives and also helps you in taking competitive advantage over your competitors in the market place.

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keosha answered 7 months ago

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