In: Operations Management
Given China's influence, how do you recommend Hollywood respond to the opportunities and threats?
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China's cinema market has been doing good in recent years. Hollywood has sharing their movies to China for additional box office revenues. Globally the Hollywood movies have a great impact in the global film market but not in China. Hollywood studios and movies are facing from cultural and political issues and complications in China cinema market China has become the strongest cinema market outside in the North America. As compared to the the North America China box office has reached at greater height from here 2016. The cinema market in the China keep doing good and blooming that's why the Hollywood is taking the opportunity to share their movies tugain extra box office revenue by exporting their movies China. movies results in share to China are usually the big budget blockbusters produced by Hollywood biggest studios like Walt Disney, paramount, universal. In general the Hollywood movies are also doing good in China market and endgame the revenue for about more than one third of China box office revenue in the last year. In spite of these practices Hollywood studios are facing some huge problems and some pressure in the China's cinema market. Not all the Hollywood movies haven't well in China in the past some of the production such as Power rangers and King Arthur legend of the sword had performed only so so on the box office in the China. Hollywood movies market share all dropdown in 2015 and 2016 and in the 2017 the Hollywood movies has only 1.7 % of increase in the ticket sale in China. to improve the Hollywood success in the China and to secure a good and profitable market in the China's box office and market the Hollywood needs to have a good relationship with China. The Hollywood should appeal to China and discuss about the relations to boost their practice in the China marketplace.