Question

8.48. Message Strategies: Good News Messages [LO-4]

Amateur and professional golfers in search of lower scores want to find clubs that are optimized for their individual swings. This process of club fitting has gone decidedly high tech in recent years, with fitters using Doppler radar, motion-capture video, and other tools to evaluate golfers’ swing and ball flight characteristics. Hot Stix Golf is a leader in this industry, having fitted more than 200 professionals and thousands of amateurs.

Your task: Imagine that you are the communications director at the Indian Wells Golf Resort in Indian Wells, California. Your operation has just signed a deal with Hot Stix to open a fitting center on site. Write a three-paragraph article that could be posted on the resort website. The first paragraph should announce the news that the Hot Stix center will open in six months, the second should summarize the benefits of club fitting, and the third should offer a brief overview of the services that will be available at the Indian Wells Hot Stix Center. PLEASE don't copy and paste the other answers for this same question, neither of them make any sense whatsoever!

Thank you in advance:)

Answer 1

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Dear Club members, it is my incredible pleasure to share that Hot Stix Golf, a market leader in the club fitting Golf tech industry, is slated to open a club fitting center within the upcoming 6 months at the Indian Wells Golf Resort in Indian Wells, California. Hot Stix Golf has the merit of having worked with 200+ professionals and 1000+ amateurs to provide superlative club fitting solutions.

Club fitting helps create and curate a set of clubs that match the golfer’s personal swing style. The clubs could be created by any brand, yet what makes them work best for you is the ‘agnostic fitting’ experience to customize the club that you love, into the one that gives you better outcomes consistently! The fitters diagnostically unravel the best shaft set by evaluating the length, weight, flex point and flex of the shafts optimized for your swing, and then pair them with the best-suited clubhead options. This matching and adjusting are engineered and designed to give you the best-personalized clubs which help deliver clean performance and lower scores.

The Indian Wells Golf Resort in Indian Wells, California recognizes how valuable these personalized fitted clubs are in these modern times and therefore, is prepared to offer a state-of-the-art club fitting experience which includes but is not limited to:

• Onsite technology tools such as Doppler radar, motion-capture video, and so on to evaluate golfers’ swing and ball flight characteristics
• Weight distribution monitoring facility depicting bodyweight distribution during rest and after the swing
• Pressure sensors to evaluate pressure points during the swing for improving performance
• Real-time performance statistics updates, performance improvement insights and actionable suggestions to help correct and not repeat the misses/mistakes
• Motion straps comprising sensors to monitor body movement to share feedback on correct/incorrect body movements prior, during and post the swing
• On-record performance details and summary so that you can actively monitor your progress day-on-day, month-on-month and year-on-year
• Onsite support counseling and training sessions to facilitate adoption and continuity of progress using the club fitting experience