IKEA has decided to expand into Vietnam in 2023. Explain how it could balance its strategic...

IKEA has decided to expand into Vietnam in 2023. Explain how it could balance its strategic means with the THREE (3) required capabilities in this new market.

Expert Solution

On the masculinity scale it shows that China is more masculine than Vietnam, so IKEA need to adapt to the more feminine society in Vietnam in order to succeed there. But the culture of IKEA is a culture of hearts, full of enthusiasm and togetherness that would fit in well with the collectivist and feministic society in Vietnam. International strategy and entry model Traditionally, IKEA have used franchising when extending to new markets and this is also the advice when entering the market in Vietnam. In the Chinese market IKEA needed to adopt their positioning, target and location and this is the case even in Vietnam.

In Vietnam, IKEA should focus on targeting the young middleclass. IKEA have to keep in mind that access to cars in this target market is rare so a distribution system or a solution where the costumers can bring their goods on their scooters must be found. In different cities in different countries IKEA have different solutions for this. Either IKEA could use a similar system with trailers for scooters in Vietnam or they could develop a more sophisticated distribution system with home delivery.

Rahul Sunny answered 2 years ago

Pina Company has decided to expand its operations. The bookkeeper recently completed the following balance sheet...

Pina Company has decided to expand its operations. The bookkeeper recently completed the following balance sheet in order to obtain additional funds for expansion. PINA COMPANY BALANCE SHEET FOR THE YEAR ENDED 2020 Current assets Cash $233,500 Accounts receivable (net) 343,500 Inventory (lower-of-average-cost-or-market) 404,500 Equity investments (marketable)-at cost (fair value $123,500) 143,500 Property, plant, and equipment Buildings (net) 573,500 Equipment (net) 163,500 Land held for future use 178,500 Intangible assets Goodwill 83,500 Cash surrender value of life insurance 93,500 Prepaid...

Whispering Company has decided to expand its operations. The bookkeeper recently completed the following balance sheet...

Whispering Company has decided to expand its operations. The bookkeeper recently completed the following balance sheet in order to obtain additional funds for expansion. WHISPERING COMPANY BALANCE SHEET FOR THE YEAR ENDED 2020 Current assets Cash $239,000 Accounts receivable (net) 349,000 Inventory (lower-of-average-cost-or-market) 410,000 Equity investments (marketable)-at cost (fair value $129,000) 149,000 Property, plant, and equipment Buildings (net) 579,000 Equipment (net) 169,000 Land held for future use 184,000 Intangible assets Goodwill 89,000 Cash surrender value of life insurance 99,000 Prepaid...

Sage Company has decided to expand its operations. The bookkeeper recently completed the following balance sheet...

Sage Company has decided to expand its operations. The bookkeeper recently completed the following balance sheet in order to obtain additional funds for expansion. SAGE COMPANY BALANCE SHEET FOR THE YEAR ENDED 2020 Current assets Cash $234,500 Accounts receivable (net) 344,500 Inventory (lower-of-average-cost-or-market) 405,500 Equity investments (marketable)-at cost (fair value $124,500) 144,500 Property, plant, and equipment Buildings (net) 574,500 Equipment (net) 164,500 Land held for future use 179,500 Intangible assets Goodwill 84,500 Cash surrender value of life insurance 94,500 Prepaid...

Headland Company has decided to expand its operations. The bookkeeper recently completed the following balance sheet...

Headland Company has decided to expand its operations. The bookkeeper recently completed the following balance sheet in order to obtain additional funds for expansion. HEADLAND COMPANY BALANCE SHEET FOR THE YEAR ENDED 2020 Current assets Cash $236,000 Accounts receivable (net) 346,000 Inventory (lower-of-average-cost-or-market) 407,000 Equity investments (marketable)-at cost (fair value $126,000) 146,000 Property, plant, and equipment Buildings (net) 576,000 Equipment (net) 166,000 Land held for future use 181,000 Intangible assets Goodwill 86,000 Cash surrender value of life insurance 96,000 Prepaid...

Grouper Company has decided to expand its operations. The bookkeeper recently completed the balance sheet presented...

Grouper Company has decided to expand its operations. The bookkeeper recently completed the balance sheet presented below in order to obtain additional funds for expansion. GROUPER COMPANY BALANCE SHEET FOR THE YEAR ENDED 2017 Current assets Cash$231,000 Accounts receivable (net)341,000 Inventory (lower-of-average-cost-or-market)402,000 Equity investments (marketable)-at cost (fair value $121,000)141,000Property, plant, and equipment Buildings (net)571,000 Equipment (net)161,000 Land held for future use176,000Intangible assets Goodwill81,000 Cash surrender value of life insurance91,000 Prepaid expenses13,000Current liabilities Accounts payable136,000 Notes payable (due next year)126,000 Pension obligation83,000 Rent payable50,000 Premium on bonds payable54,000Long-term liabilities Bonds payable501,000Stockholders’ equity Common stock, $1.00 par, authorized 400,000...

Splish Company has decided to expand its operations. The bookkeeper recently completed the balance sheet presented...

Splish Company has decided to expand its operations. The bookkeeper recently completed the balance sheet presented below in order to obtain additional funds for expansion. SPLISH COMPANY BALANCE SHEET FOR THE YEAR ENDED 2017 Current assets Cash $241,000 Accounts receivable (net) 351,000 Inventory (lower-of-average-cost-or-market) 412,000 Equity investments (marketable)-at cost (fair value $131,000) 151,000 Property, plant, and equipment Buildings (net) 581,000 Equipment (net) 171,000 Land held for future use 186,000 Intangible assets Goodwill 91,000 Cash surrender value of life insurance 101,000...

what are main import, export trading partners of Vietnam 2018? how are trade balance between Vietnam...

what are main import, export trading partners of Vietnam 2018? how are trade balance between Vietnam and these partners?

Explain the purpose of international strategic alliances and joint ventures. How U.S. companies expand their businesses...

Explain the purpose of international strategic alliances and joint ventures. How U.S. companies expand their businesses through foreign direct investments and international subsidiaries. Explain how corporations are formed and how they operate. Discuss the advantages and disadvantages of the corporate form of ownership. Examine special types of business ownership, including limitedliability companies, cooperatives, and not-for-profit corporations. Define mergers and acquisitions, and explain why companies are motivated to merge or acquire other companies

US Inc. has decided to expand its operations to owning and operating car washes. The following...

US Inc. has decided to expand its operations to owning and operating car washes. The following is an excerpt from the conversation between the chief executive officer, John Porter and the vice president of finance, Mc.Call : John : Mc.Call, have you given any thought to how we're going to manage the acquisition of Swiffer Car Wash? Mc.Call: Well, the two basic options, as I see it, are to issue either preferred stock or bonds. The equity market is a...

(Preparation of Corrected Statement of Financial Position) Bruno Corp. has decided to expand its operations. The...

(Preparation of Corrected Statement of Financial Position) Bruno Corp. has decided to expand its operations. The bookkeeper recently completed the following statement of financial position in order to obtain additional funds for expansion: Bruno Corp. Statement of Financial Position For the Year Ended December 31, 2020 Current assets Cash (net of bank overdraft of $30,000) $260,000 Accounts receivable (net) 340,000 Inventory at the lower of cost and net realizable value 401,000 FV-NI investments (at cost—fair value $120,000) 140,000 Property, plant,...

Question