Question

3. Anastasia Basilova is the Marketing Director of Nike in Vancouver. She is worried of the deep dive in sales of Nike products as a consequence of temporarily closing of all Nike stores in Vancouver due to COVID 19. She is making a marketing strategy to keep sales running. What do you think would be her E-commerce marketing strategies? Likewise, which of the 7 Cs framework does she needs to put more emphasis to connect to Nike’s prospective and current customers.

Answer 1

Nike store is closing because of covid-19, so the marketing director of the nike is making some marketing strategy to keep sales running. Yes, she would prefer e-commerce as an marketing strategies.

For ecommerce brand you need some ecommerce marketing strategies to gain new customers and keep old customers as well.

1. Give customers useful product descriptions: -

If you sell any type of clothing or accessories, provide a guide with guides. Not only will it help customers, but it will also reduce your business returns. You may also want to include customer reviews or recommendations.

2. Indicate delivery costs: -

No one likes to write all the information on your site and get to the end just to find out that there is a huge transportation cost. Be with customers in advance.

3. Give customers the opportunity to continue purchasing: -

If customers have the opportunity to shop before they go, they may consider it and continue to check. It is easy to incorporate an e-marketing strategy into your payment process.

The seven 7C's are context, commerce, connection, communication, content, community, and customization.

Because new technologies are often too complex for the target audience, the interaction model aims to increase the accuracy and efficiency of the work without minimizing the learning curve and reducing the usefulness of the work. The goal is to reduce frustration and increase user productivity and satisfaction.

Interaction Design aims to improve the usability and experience of products by first researching and understanding the needs of specific users and then designing and implementing them. Designers can personalize and maximize usability simply by engaging users who regularly use the product or system. By engaging real users, stylists can better understand their goals and experiences.