Which of these benefits can be realized from online purchase but not when buying merchandise through...

Which of these benefits can be realized from online purchase but not when buying merchandise through catalogs?

convenience of ordering merchandise from home

personalization of the presentation of information based on the customerâ€™s preferences

opportunity to touch and feel merchandise before buying it

convenience of having merchandise delivered to your home

all of the above are available when buying merchandise through the Internet or catalogs

Expert Solution

Answer - personalization of the presentation of information based on the customer's preferences

The most significant benefit that online purchasing provides over buying through catalogs is the utilization of customer preferences to personalize the presentation of information. If a customer likes and searches a particular category of product, the online shopping website or app shall create personalized recommendations related to the product for the customer. The personalized presentation of information or recommendation is created as per the customer's interests, preferences, ordering history, etc and shall vary from customer to customer. Such personalized presentations or recommendations are not possible while buying through catalogs.

Merchandise can be ordered from home and delivered to home both in case of online purchases and buying through catalogs.

The opportunity to touch and feel the merchandise before buying it is not available in both online purchases and buying through catalogs.

keosha answered 1 day ago

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