. Do you think the business models of daily newspapers are viable in the long run?...

. Do you think the business models of daily newspapers are viable in the long run? What are the most significant threats to this currently successful business model? Considering the environmental trends, If you were the owner of a daily newspaper in a major Indian, what would your strategy for future be? Elaborate in detail

Expert Solution

business model of daily newspapers relies on advertisements that are published in the newspapers . But, these advertisements are increasingly opting for the digital marketing channels. It can strongly negatively impact the revenues of these daily newspapers in the long run. Hence, I do not think that these business model of these newspapers in its present form, are viable in the long run.

The first most significant threat is the advertisements moving to opt for the digital and internet based platforms. It has shrinked the revenues, being collected by these newspapers. The second threat is the shrinking target audience base as new generation people are more inclined towards online news portals. So, these news portals are going to be a threat for existing successful model. The third threat is the digital marketing helping people reach out to different parts of the world, but reach of the daily newspaper is very limited.

My strategy for the future will be to start online news portals, offering free subscription to the digital version of the news papers. It will create new audiences who wants to read newspaper on mobile, laptop or other mobile devices. At the same time, advertisements will also stay with the newspaper as their ads are now shown in digital versions also. Besides, existing customers will also be retained as they are getting value added services in the form of digitized news without paying extra.

The second strategy will be to increase traffic and collaborate with Google to get Google AdSense program so that Google Ads are published on my website. It will create the new revenue stream for the news paper company, using online platform. The third strategy will be to come up my own ad space for those who want to show ads on my website, rather than on newspapers. It will create a third stream of revenue that will protect the losses if any to the revenue from daily newspaper.

So, above set of strategies, will work well to increase the revenue level and transform the business.

Rahul Sunny answered 2 years ago

How do you evaluate the business models of newspapers in developed countries? 400 words

In terms of long run growth, do you think there will be a negative impact due...

In terms of long run growth, do you think there will be a negative impact due to Covid? Will the impact be different for countries that are currently high income compared with low income countries? Do you see any potential for a positive impact on economic growth as a result of the pandemic?

1. In terms of long-run growth, do you think there will be a negative impact due...

1. In terms of long-run growth, do you think there will be a negative impact due to Covid-19? 2. Do you see any potential for a positive impact on economic growth as a result of the pandemic? 3. Will the impact be different for countries that are currently high income compared with low income countries?

1. Do you think that in oligopolies, economic profits in the long run can be positive...

1. Do you think that in oligopolies, economic profits in the long run can be positive – please discuss in detail and provide examples. 2. Find two companies and discuss they fall for oligopolies – justify your reasoning.

Why do you think the scholarship on the long-run trends of capital’s share of income (”Alpha”)...

Why do you think the scholarship on the long-run trends of capital’s share of income (”Alpha”) is so contentious, especially around the mid 20th century?

Do you think that business ethics is an oxymoron? Or do you think that ethics has...

Do you think that business ethics is an oxymoron? Or do you think that ethics has an important role in business? Whichever stance your take, briefly explain the statements “business ethics is an oxymoron” and “ethics has an important role in business”. And then come up with two examples to support one of the two statements. You may make reference to Friedman, Sen, Frank, etc., provide examples. Write in an essay format

Predict, with the aid of the IS-LM and the SAS-AD models, the short-run and long-run results...

Predict, with the aid of the IS-LM and the SAS-AD models, the short-run and long-run results when consumer optimism increases. Assume the economy is initially in long-run equilibrium at the natural real GDP. To receive full credit make sure to do the following: (i) Explain why each curve shifts. (ii) Clearly label the starting equilibrium. (iii) Clearly label at least 2 short-run equilibrium points. (iv) Clearly label the final long-run equilibrium. (v) What happens to the interest rate, output, price...

Question