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How did Vitamin Water get started? What are the origins of Vitamin Water?

How did Vitamin Water get started? What are the origins of Vitamin Water?

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Expert Solution

A self proclaimed health nut Darius Bikoff has invented an idea of vitamin water in the year 1996. Darius Bikoff was feeling run down and he was very concerned that he might catch cold. In the process, he took Vitamin C and on the top of that Darius Bikoff drank mineral water. When he consumed both these items, he got an idea of bringing both the ingredients i.e., Vitamin C and mineral water together. In the year 1996, Darius Bikoff has founded energy brand by contracting it with the aquifer. Glaceau Smartwater is one of the first individual product of the company. The parent company is Coca Cola Company. Energy brand is the subsidiary of the Coca Cola Company. The key origin of the Vitamin water is United States where large range of enhanced water like vitamin water, fruit water, Vitamin water 10, Vitamin water Zero, smartwater has been sold across New York. By the year 2001, the drinks of the company were sold in around 4,000 retail stores across New York. Darius Bikoff has successfully originated the idea of Vitamin water because it helps in delivering Vitamin C and Zinc in order to improve the immune system.


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