In: Accounting
Rio Coffee Shoppe sells two coffee drinks—a regular coffee and a latte. The two drinks have the following prices and cost characteristics:
Regular Coffee | Latte | |||||
Sales price (per cup) | $ | 1.60 | $ | 2.90 | ||
Variable costs (per cup) | 0.80 | 1.70 | ||||
The monthly fixed costs at Rio are $5,984. Based on experience, the
manager at Rio knows that the store sells 80 percent regular coffee
and 20 percent lattes.
Required:
How many cups of regular coffee and lattes must Rio sell every month to break even?
|
Answer:
For Regular Coffee:
Contribution Margin per Cup = Sales Price per cup – Variable
costs per cup
Contribution Margin per cup = $1.60 - $0.80
Contribution margin per cup = $0.80
Fixed Cost = Total Fixed Cost * 80%
Fixed Cost = $5,984 *80%
Fixed Cost = $4,787.2
Break Even Sales in Units = Fixed Cost / Contribution margin per
cup
Break Even Sales in Units = $4,787.2 / $0.80
Break Even Sales in Units = 5,984 units
For Lattes:
Contribution Margin per Cup = Sales Price per cup – Variable
costs per cup
Contribution Margin per cup = $2.90 - $1.70
Contribution margin per cup = $1.20
Fixed Cost = Total Fixed Cost * 20%
Fixed Cost = $5,984 *20%
Fixed Cost = $1,196.8
Break Even Sales in Units = Fixed Cost / Contribution margin per
cup
Break Even Sales in Units = $1,196.8 / $1.20
Break Even Sales in Units = 997 units