Question

In: Finance

Briefly describe the characteristics of hispanic market.

Briefly describe the characteristics of hispanic market.

Solutions

Expert Solution

Hispanic market is the market represented by the foreign born
They are a good blend of the Spanish collectivity and modern beliefs.
Spanish speaking Latin American countries like Mexico,
Central America and the Carribean.
Some of the characteristics of the Hispanic market are:
1] They account for nearly half of the growth in US population.
2] Those under the age of 30 constitute about 50% of the US Hispanic
population. Further, about 25% of the children below 9 years
in US are hispanic.
3] Huge amounts of advertising expenditure are spent for the
hispanic market, TV being the prime media.
4] They use online content in English more than that in Spanish.
5] They have strong family ties.
6] They have Catholic traditions mixed with local practices.
7] The speak respectfully based on age, gender and so on. They respect
orderliness to avoid conflicts and promote harmonious climate.
8] The are intent on maintaining their cultural heritage and importance
of their language. Such attitude is seen in their food, leisure etc.
9] They are a good blend of the Spanish collectivity and modern beliefs.

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