In: Finance
Briefly describe the characteristics of hispanic market.
Hispanic market is the market represented by the foreign born | |
They are a good blend of the Spanish collectivity and modern beliefs. | |
Spanish speaking Latin American countries like Mexico, | |
Central America and the Carribean. | |
Some of the characteristics of the Hispanic market are: | |
1] | They account for nearly half of the growth in US population. |
2] | Those under the age of 30 constitute about 50% of the US Hispanic |
population. Further, about 25% of the children below 9 years | |
in US are hispanic. | |
3] | Huge amounts of advertising expenditure are spent for the |
hispanic market, TV being the prime media. | |
4] | They use online content in English more than that in Spanish. |
5] | They have strong family ties. |
6] | They have Catholic traditions mixed with local practices. |
7] | The speak respectfully based on age, gender and so on. They respect |
orderliness to avoid conflicts and promote harmonious climate. | |
8] | The are intent on maintaining their cultural heritage and importance |
of their language. Such attitude is seen in their food, leisure etc. | |
9] | They are a good blend of the Spanish collectivity and modern beliefs. |