Question

QUESTION 8

For the next three questions, consider an effort to influence shoreline property owners to plant native plants.

What is an example of a downstream priority audience?

Ans:

What are two potential midstream audiences?

Ans:

What are two potential upstream audiences?

Ans:

QUESTION 9

What is a behavior objective?

QUESTION 10

Give an example of a behavior objective with the purpose of decreasing senior falls with a focus on strength and balance exercises.

QUESTION 11

What is a knowledge objective?

Answer 1

The terms "upstream" and "downstream" refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team.

Downstream activities focus on short-term sales and directly support current sales efforts. Anything the marketing director does to help the sales team with its next campaign is a downstream activity. As such, downstream decisions should always be closely coordinated with sales. The marketing director can design more effective downstream materials simply by asking the sales team what would help them sell more products. Market research focused on short-term sales campaigns is also a downstream activity. For instance, a research survey could establish whether customers would pay a higher price for more features or whether affordability is more important to them. Downstream market research can also be used to test ads and promotions before the full campaign begins

Mid stream:

Strategy implementation focused of helping people cope with and improve their ability to deal with poor social conditions and immediate threats to their and their family / community wellbeing. Examples of such interventions would include community resilience and social capital building support programmes, training in skills development, practical assistance in the form of subsidies, and incentives to help adoption of positive social actions such as conditional cash payments for tacking girls to school in developing world counties.

Up-stream:

Policy formulation, and prioritization, budget allocation and influence on strategy. Focused on the causal agents and determinants of social problems. Interventions would include for example a policy to restrict the sale or promotion of dangerous products or to promote through fiscal incentives green travel.

WHAT IS A BEHAVIORAL OBJECTIVE?

A BEHAVIORAL OBJECTIVE is a way of describing the objectives of a training course in terms of what the trainees should be able to do at the end of that training.

A BEHAVIORAL OBJECTIVE must be stated clearly and precisely so that everyone who reads it will know exactly the desired outcome of the training program. By ensuring this precision, at the end of the training program everyone can easily agree whether or not the objectives of the program were achieved.

WHY USE BEHAVIORAL OBJECTIVES?

The main advantage of BEHAVIORAL OBJECTIVES is their exactness in giving direction to a training program. By knowing exactly where you want to go, it is easier to determine how to get there. Clearness of goals also mke it easier for trainers to communicate among themselves and cooperate on a training program. Thus each trainer can support the achievement of another trainer's objective, even while teaching his/her own.

BEHAVIORAL OBJECTIVES are action oriented and thus ideal for Peace Corps training, in-service job training and informal counterpart training.

BEHAVIORAL OBJECTIVES are people-oriented since they focus the trainer on constantly trying to improve the course as it goes along and to improve the training inputs from one session

BEHAVIORAL OBJECTIVES are responsibility-oriented, since they encourage both the trainer and the trainee to take the responsibility for achieving the objectives of the training.

Knowledge Objectives are the intended learning aims or goals of the Learning Element identified and grouped in terms of the primary focus of each aim or goal – so the teacher is prompted to identify Experiential, Conceptual, Analytical and Applied objectives.