Question

The answer to the following questions may be found in either the Annual Report to Stockholders or on the SEC Form 10-K. It may also be necessary for you to use other sources. To fully answer the questions, you must identify the source for your information and also include the answer. If the question is not applicable to your company, place “NA” as the answer. To identify the source use “AR” for Annual Report to Stockholders and “10K” for the SEC Form 10-K. If something else, use “Other” and include the identification at the end of your answer.

FORD MOTOR COMPANY

2.2 - The Marketplace Context
Question		Source	Answer
A	What is the Standard Industrial Classification and the SIC Code for your company? List all that may apply?
B	What is the company’s primary product, product group or business segment?
C	Is there a single customer that accounts for more than 10% of total net sales?
D	What is the major customer profile for your company?
E	Is there a competitor larger than your Company?
F	Which company is the most significant competitor for your Company?
G	What is the country of origin for this competitor?
H	During the past 2 years, has your Company launched a significant new product or service? If yes, what is the product or service?
I	During the past 2 years, has your company entered a new market? If yes, what is the market and where is located?
J	During the past 2 years, has your Company launched a new technology? If yes, what is it?
K	What are the technological issues for your Company?   How are they described?

Answer 1

A. SIC Code 3711 - Motor Vehicles and Passenger Car Bodies (Source : https://library.cityu.edu/howto/school-of-management/use-naics-codes/)

B.the Company designs, manufactures, markets, and services a full line of Ford cars, trucks, sport utility vehicles (“SUVs”), electrified vehicles, and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company LLC (“Ford Credit”), and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services (10-K filing)

C. No

D.In addition to the products Ford sells to its dealerships for retail sale, it also sells vehicles to dealerships for sale to fleet customers, including commercial fleet customers, daily rental car companies, and governments. It also sells parts and accessories, primarily to dealerships (which in turn sell these products to retail customers) and to authorized parts distributors (which in turn primarily sell these products to retailers). It also offer extended service contracts.(10-K filing)

E.Yes, General Motors and Toyota (https://en.wikipedia.org/wiki/Big_Three_(automobile_manufacturers)

F. Toyota (https://en.wikipedia.org/wiki/Big_Three_(automobile_manufacturers)

G. Japan (https://en.wikipedia.org/wiki/Big_Three_(automobile_manufacturers)