Question

MiniCase #15 (494-497): Disney: Building Billion-Dollar Franchises. Questions 1-4.

Q1. Before announcing its streaming services, what type of corporate strategy was Disney pursuing? Which core competencies are shared and how?

Q2. Why do you think Disney was so successful with its acquisitions of Pixar, Marvel, and Lucasfilm, while other media interactions such as Sony’s acquisition of Columbia Pictures or News Corp.’s acquisition of MySpace were much less successful?

Q3. Do you think focusing on billion-dollar franchises has been a good corporate strategy for Disney? What are pros and cons of this strategy?

Q4. Given the build-borrow-or-buy framework (see Exhibit 9.1), do you think Disney should pursue alternatives to acquisitions? Why or why not?

Answer 1