Question

Useing Gulf Airline company For ,,

A- Explain what business strategy is and discuss why the competitive advantages are temporary along with the four key areas of a SWOT analysis.

B-Give an example to show how you may apply the SWOT.

(1000 Words).

Use the same quastion For Any Big Airline in the world that you have information about it

Answer 1

EMIRATES- gulf airline company

BUSINESS STRATEGY-

Differentiation strategy- delivering services in a different way so that your customer satisfied more than the competitor service.

Quality control strategy- providing quality is the demand of the customer. charging high is acceptable if deliver quality service.

Training strategy- providing training time to time with advancement is needed to up to date your staff and operation. selecting the best from different sectors and provide training time to time will lead to quality.

Technology development strategy- to be competitive in the market technology-driven product and services needed. so this strategy helps to keep updated with technology.

Tourism strategy- airlines directly or indirectly related to tourists. if more tourism, more hotels, more passengers.

SWOT ANALYSIS-

STRENGTH-

• Strong brand name- offer superior luxury services, most valuable brand.
• Focus on the diversified market- engaged expertise from core aviation business. include airport services, engineering, hospitality.
• Advanced technology and innovation- most advanced in reducing fuel consumption, on-board wifi services, satellite services.
• The largest transportation on the social media platform- become the most followed travel brand.

WEAKNESS

• No global international airline alliance, present only in gulf nation.
• Not cost-effective- don't cater to the middle class and budget traveler, high fair as compared to bigger airlines.

OPPORTUNITY

• Innovation in technology- Use current technology by reducing fuel costs.

Reduce noise by use of technology.

• More international destinations to leverage- expand its presence worldwide.
• Technology-driven customer service- full fill the demand of customers with high-class technology.

THREATS

• Unstable fuel price in the market- fluctuating prices of fuel fluctuate the price of the ticket.
• Disease- Disease-prone areas are blocked by the government for traveling, due to geographic condition of gulf it happens mostly.
• Volcanic eruption- The cancellation of flight, passenger rebooked, all this leads to a loss to the airline.

Competitive advantages are temporary along with SWOT

EMIRATES competitive pricing strategy is useful to use against competitors but it is temporary along with SWOT as pricing depends on fuel pricing which is fluctuating in nature, so pricing strategy is also fluctuating.

The cooperative strategy also a competitive advantage but it is also temporary. Emirates has a deal with oil producers to deliver at a fixed price whatever may be the market condition, but it is temporary because a corporate deal can be broken due to any reason.

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