Question

In: Operations Management

1. Try to develop a model for individuals (patients) medicine buying behaviour. (Use a flow chart...

1. Try to develop a model for individuals (patients) medicine buying behaviour. (Use a flow chart or step by step process) (Use bullet format max. one single page)

Solutions

Expert Solution

An individual may buy medicines in various sets of use cases. We can look at the step by step procedure for some of these below.

Use Case : Doctor Recommended

  • Patient falls ill
  • Patient consults doctor
  • Doctor makes diagnosis and writes prescription
  • Patient goes to nearest pharmacy/preferred pharmacy
  • Patient shows the prescription to pharmacist
  • Pharmacist checks stock and provides what is available
  • Pharmacist recommeds substitute if stock not available
  • Patient provides consent
  • Pharmacist bills
  • Patient Pays

Use Case : Patient buys from preexisting prescription

  • Patient goes to nearest pharmacy/preferred pharmacy
  • Patient shows the prescription to pharmacist
  • Pharmacist checks stock and provides what is available
  • Pharmacist recommeds substitute if stock not available
  • Patient provides consent
  • Pharmacist bills
  • Patient Pays

Use Case : Patient buys OTC (Over the counter)

  • Patient goes to nearest pharmacy/preferred pharmacy
  • Patient mentions context and asks for options
  • Pharmacist makes a recommendation
  • Patient asks to see the medicine
  • Pharmacist shows a smaple
  • Patient examines and approves
  • Pharmacist bills
  • Patient Pays

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