1. If competitive market circumstances
are such that there is some leader-follower price competition, some
product differentiation, and the purpose of advertising is to
inform, but avoid price competition, then we must be operating in
a(n):
- monopolistic
competition.
- pure
competition.
- oligopoly.
- pure
monopoly.
2. In comparing penetration and
skimming price policies:
- the former is
useful when the firm has excess production capacity.
- the former
sets a price without considering competition.
- the latter
discourages the entrance of competitors.
- the latter is...