Question

In: Operations Management

What does Advertising's future look like? Will it increase or decrease in the future? Will human...

What does Advertising's future look like?

  • Will it increase or decrease in the future?
  • Will human advertisers (account managers, creative specialists, etc.) be as important in the future of advertising?
    • Do computers or analytics advertise better than humans?

Solutions

Expert Solution

In the future, the advertisement might be look different as compare to present advertisement.Because in the current scenario.Many of the big organization is converting there advertisement from offline channel to online channel.Mostly of the organization is doing the digital and mobile advertisement.Which will cover the more customer as compare to the offline channels like Tv, Print media and other mode of advertisement.In the future,People are more focusing toward the digital media.So, companies is also focusing the digital platforms for the advertisement as compare to the Tv advertisement.Today, many of the people are educated.they know how to use the technology.So, digital platforms is the best way to target the customer by making short and creative advertisement.which will attract there right customer base.In recent years,companies are doing the digital advertisement to target the online customer.But in future,when everyone is more lean towards the digital things.Companies will must doing the advertisement aggressively.

Yes, Offcorse in the future advertisement will definitely increase.If we see the past data of advertisement.It is continuosly increasing.We cant say that in future it will decrease.Advertisement is the only way to attract the customer.Many of the companies spend millions of dolors to attract there customer and make there presence in the market by doing the advertisement.So, In future, when the companies is doing online advertisement,they must have to do more advertisement by using the different social medial platforms to attract the more customer and to make there presence in the digital market.

In Recent years,Artificial Intelligence(AI) is taking place of human.In various place Al is doing the job,which any human being is doing earlier.So, we can't say that in future human advertiser will not loss there job or they can be a important part of the future advertisement.After the invention of Artificial intelligence,many of the work is doing by the computer and machines.Which is one of the important reason of job lost.In future many new technology will discover, new kinds of machines will come.Which will definitely take the job of the human advertiser.So, if the new technology will discover it will definitely take the importance of these human advertiser.Also,in future companies will more targeting the customer through the various digital advertisement.Which will affect the importance of human advertiser as they don't need the account people and specialist for there digital media platforms.Only one way that these human advertiser is making there importance in advertisement in future is Upgrading yourself.By learning new skill and technology will help them to be a important part of the advertisement industry.

After the invention of Artificial intellengence.We can say that Yes,computers or analytics advertise better than humans.Because by the help of computer.we can analyze the data.which will help the company in there decision making.By the following facts we can say that AI/computer is the better analysis that the human being

  • Al save the time and money by doing quick research as compare to human.
  • AI data is more accurate as compare to human data
  • AI or computer can do better market analysis than the human.
  • AI is taking less cost as compare to human being.

So, by these some factors we can say that computer and analytics advertise is better than humans.


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