Description: Digital and Direct Marketing has obviously grown exponentially over the past few years, due in...

	Description: Digital and Direct Marketing has obviously grown exponentially over the past few years, due in main part to the explosion of mobile technology. Reflect on your own purchasing habits and describe the marketing efforts of a company you believe to be successful in this modality. Why is the effort so successful?

Expert Solution

The company uses following efforts to market their products using digital platforms by spending good amount of budget to reach to people:
A Effective Packaging: Via all platforms they show how is the extrinsic value of their product. Like for a car its looks.
B Group Influence: herd mentality is shown that how people are crazy for the products
C Loss Aversion: this step shows the limited quantity of their products to make their selling quick
D Memorable Headlines: attach resonating headlines to their products.
E Anchoring: offers like 20% off
F Color: influencial colors on products experience are used in order to gain attention.

G Social media: FB etc to gain reach to masses

My purchasing habit does depend on all above factors while making a purchase.

This effort made by the companies is so successful because they gain reach to masses easily and able to communicate to them their offerings through the product. So that they can make better decisions.

The impact of the strategy:

A. Branding products
B.Improbing brand preference

C. Improvements of customer retention

D. Improving brand loyalty
E. Development of user friendly products
F effective customer segmentation

keosha answered 3 days ago

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