Question

. Compare the business models and areas of strength of Apple, Google, and Microsoft. 2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm. 3. What is the significance of mobile applications, app stores, and closed versus open app standards to the success or failure of mobile computing? 4. Which company and business model do you think will prevail in this epic struggle? Explain your answer. 5. What difference would it make to a business or to an individual consumer if Apple, Google, or Microsoft dominated the Internet experience? Explain your answer.

Answer 1

1). Business Models:

A. Apple:

   Apple business model gives importance on mobile development there products like iPhone and iPad brings most of their profits more than 50% so the main strength of Apple are mobile phones which are highly praised by people.

B. Google:

Google business model focuses on more than one product their main strengths are mobile phones, web services and through ads campaign. Above all strengths comes Google search engine which is the leading search engine through out the world.

C. Microsoft:

   Microsoft business model focuses on computers. More than 80% of Microsoft computers are used in world wide Microsoft is enjoying a great edge on computer market as they are leading brand. Microsoft tried to run its several other product but all failed but they are highly praised in computer market.

2- Mobile Computing:

All these companies realized the market trend they know the people demand that they don't want to carry multiple devices at a time and their device should be of the size of their hand.Google and Apple struggled a lot in developing as a top mobile developers. Both have different type of advantage over one another Apple was in trend and superior in quality and overall aesthetic while Google was superior in terms of functionalities and performance but Microsoft tried all of it but couldn't stand for long.

3- Significance of Application:

   Whenever an application is launched the developer and the presenter of that application thinks which mobile platform store will give better results most of the time Apple wins this game as the application are only available on App store allows to Apple to have an advantage over other. However Android applications are available outside the Play Store causing loss of money to the developer.

4- Epic Struggle:

By comparing all three companies we can easily conclude that Apple stands on top of Google and Microsoft because Apple doesn't involve any third party interference making their products remarkable and attracting a lot of customers. It's very harder to move an iPhone user to Android but it's very easy to move an Android user to iPhone. Apple is a loyal brand people purchase it without any second thought.

5- Internet Experience:

This thing will be very much costly because already all of them have invested so much in their cash cow product and they are likely to invest in the same but if anyone of tries to do this that company will surely raises its prices high and surely will prevail as their will be no new competition in market. We cannot judge right now who will prevail because all of them are struggling to make a mark on internet ground

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