In: Operations Management
REFLECTION QUESTIONS FOR CHAPTER # 5 --- INTELLECTUAL PROPERTY
Read the article below and answer the following three reflection questions. The answers are to be submitted for grading.
Reflection Question#1 – What is Christina Aguilera and the other musicians asking the U.S. government to do and explain why?
Reflection Question #2 – Describe your opinion on this issue and mention if you agree or disagree with the musicians as to what they are asking?
Reflection Question #3 – Give your opinion on --- “Whose job is it to police copyright infringement?”
“The music industry is begging the US government to
change its copyright laws” By Jamieson Cox on April 1,
2016
Christina Aguilera, Katy Perry, deadmau5, and dozens of other
musicians are asking the US government to revamp the Digital
Millennium Copyright act (DMCA), the piece of law that governs
access to copyrighted work on the internet. Musicians, managers,
and "creators" from across the industry co-signed petitions sent to
the US Copyright Office arguing that tech companies — think YouTube
and Tumblr, sites with vast reserves of content that infringes on
some copyright — have "grown and generated huge profits" on the
backs of material that's illegally hosted.
"The growth and support of technology companies should not be at the expense of artists and songwriters," reads the letter signed by Aguilera, Perry, and their peers. "The tech companies who benefit from the DMCA today were not the intended protectorate when it was signed into law two decades ago."
Whose job is it to police copyright infringement?
This is a complicated issue, but you can boil it down to one key
question: whose job is it to police the appearance of copyrighted
material where it doesn't belong? When the DMCA was created in
1998, it was much easier for artists and labels to handle isolated
incidents of copyright infringement using the act's
"notice-and-takedown" system. (It's self-explanatory: the copyright
owner files a notice of infringement, it's processed, and the
offending post is taken down.)
It's a lot harder to police the internet c. 2016. It's flooded with
new, potentially infringing material every second, and the industry
the notice-and-takedown system isn't responsive enough to help
musicians' work retain its value. It's also noting that sites like
YouTube have thrived on the "copyright black market," earning
millions of clicks and views from content sitting in the grey area
between posting and takedown. The sites counter by arguing they've
given the labels the tools they need (like YouTube's Content ID
system) to make DMCA takedowns faster and more effective.
It's unclear exactly what impact the industry's coordinated
response will have on the status of the DMCA. Bloomberg notes that
the US Copyright Office doesn't have the power to directly change
the DMCA; it can recommend a set of changes to a subcommittee
tasked with reviewing contemporary copyright law, but that's about
it. If you take the industry's word for it, that change needs to
happen fast, because the status quo is endangering the future of
music. "The existing laws — and their interpretation by judges —
threaten the continued viability of songwriters and recording
artists to survive from the creation of music," reads the
musicians' letter. "The next generation of creators may be silenced
if the economics don't justify a career in the music industry."
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What is Christina Aguilera and the other musicians asking the U.S. government to do and explain why?
Several artists, executives and other music producers are pressing for the government to revamp the 1998 Digital Millennium Copyright Act (DMCA). Their motion was to build on the copyright violation with few provisions in the Copyright Act. The key explanation behind this petition is that, for commercial reasons, many development firms use their creative work to gain tremendous benefit. There is a massive underground market for copyright that leads to the success of the business is just at musicians and songwriters' expenses. Such violation is an unconstitutional act not regulated by the existing Copyrights Act. When this Act came into being in 1998, it did not contain provisions of this form of violation. Of this cause, all those artists requested a revamp of the copyright act of the new millennium.
Describe your opinion on this issue and mention if you agree or disagree with the musicians as to what they are asking?
Person X agrees with the musicians opinion. It is the rights owner's right to voice their opinion if the proprietary content involves any infringements. These are the rights of the sole proprietors and in no way will those contents be infringed. Since the DMCA does not include the provision on using content on the internet and its regularization of black market copyrights, a new legislation must be amended to avoid the piracy in any way whatsoever. Since the companies receive a great deal with each click and view for the material they have not creating, it should be regularized and the writers should be compensated for their work correctly. Revamping of the DMCA would then take place of favour of the authors.
Give your opinion on --- “Whose job is it to police copyright infringement?”
Determining the police act is difficult because there are infringements. Seeing that there are tons of internet content, networks and many other resources, it is not easy to enforce such infringements. The government will develop a strategy to will the violation, or make amendments to the current legislation. And if there are violations, it is the responsibility of the writers and other suppliers to find out about violations. All these people know whether there are infringements for their work and it can be brought for further advancement to the government, the cybercrime authority and the court or all the artists may form an organization or assign a individual to police these infringements.
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