Question

Form groups of three or four people, and appoint one member as the spokesperson who will communicate your findings to the whole class when called on by the instructor. Then discuss the following scenario

You and your partners are thinking about opening a new kind of sandwich shop that will compete head-to-head with Subway and ThunderCloud Subs. Because these chains have good brand-name recognition, it is vital that you find some source of competitive advantage for your new sandwich shop, and you are meeting to brainstorm ways of obtaining one. 1. Identify the product attributes that a typical sandwich shop customer wants the most. 2. In what ways do you think you will be able to improve on the operations and processes of existing sandwich shops and achieve a competitive advantage through better (a) product quality, (b) efficiency, or (c) responsiveness to customers?

Answer 1

1.

Sandwiches are standard, affordable, convenient, often consumed – and normally out there. over ever, it's vital for sandwich operators to showcase their conspicuous choice.
The good news is that customers nowadays are verily willing to pay additional for his or her sandwiches to urge that distinctive expertise they're searching for. This expertise will be provided by that specialize in premium product and providing customizable menu things to draw in customers and win them over from competitors.
40% of yank millennials powerfully agree that everyone chain operators supply terribly similar sandwiches, creating it necessary for your sandwich search to repeatedly supply new varieties or additional distinctive sandwich flavors that aren’t out there elsewhere.
As the want for additional premium experiences continues to grow, quality is one in all the foremost vital attributes once customers select a sandwich – solely second to style.
Healthier ingredients or healthier sandwich choices encourage the hungry crowd to decide on sandwiches additional usually – each reception and out and regarding. 1 / 4 of yank customers say they'd be additional probably to shop for and pay additional for product with health-halo descriptors like ‘high-protein bread’ and ‘hormone-free meats’.
Alternative sandwich ingredients, like plant-based proteins and egg-free salad dressing peak consumers’ interest. constant goes for attributes like ’natural ingredients’
Also, the younger generation of sandwich customers area unit probably to like specialty bread and artificer ingredients in their sandwiches over commonplace product.

2.

I will be ready to improve on the operations and processes of existing sandwich retailers and accomplish a competitive advantage through higher responsiveness to customers. Sandwiches bring our most beloved foods along — bread, cheeses, meats, veggies, and condiments — creating it simple for sandwich look operators to customise the expertise in step with consumers’ tastes or to supply “build-your-own” choices.

Operators gayly supply this flexibility: simply over 1/2 yank operators say that giving customizable sandwiches on their menus is very important, whereas common fraction of sandwich operators presently supply build-your-own sandwiches.
2/3 of all sandwich orders in America are being made-to-order, as well as twenty two % orders that are changed from existing menu things. This shows that customers clearly wish some management over their sandwiches. However, they're typically happy to easily tweak basic sandwiches from the menu.

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