Farmers who sell their fruit and vegetables to consumers at roadside stands or farmer's markets use...

Farmers who sell their fruit and vegetables to consumers at roadside stands or farmer's markets use a _____ consumer marketing channel.

channel A
channel B
channel C
channel D
channel E

Sheryl is a saddle fitter for Ideal Saddles, which makes English riding saddles using premium Italian leather. Sheryl gives a prominent stable owner, Tara, a large discount on one of her company's custom saddles in the hope that Tara will recommend Ideal Saddles to her clients. This is an example of a(n) _____ strategy.

buzz marketing
pull
push
inducement
publicity

Clean Clothes, a manufacturer of washing machines and dryers, is experiencing a period of decreasing sales. It provides rebates and free installation to customers to

push retailers to carry its products.
maintain sales goals.
encourage customers to learn more about the company.
remind customers about the benefits of its products.
assure current users that they have made the right choice.

Expert Solution

Farmers who sell their fruit and vegetables to consumers at roadside stands or farmer's markets use a _____ consumer marketing channel.

channel A

(in this marketing channel the producer or manufacturer directly sells products to the consumer with no middleman in between such as wholesaler, distributor or retailer. The producer who is the farmer here grows the fruits and vegetables in their field and sell them to customers directly by displaying them on roadside stands.)

Sheryl is a saddle fitter for Ideal Saddles, which makes English riding saddles using premium Italian leather. Sheryl gives a prominent stable owner, Tara, a large discount on one of her company's custom saddles in the hope that Tara will recommend Ideal Saddles to her clients. This is an example of a(n) _____ strategy.

Push

(It is the strategy used to push the products towards customers to promote them. It is a marketing tactic where the customers are not brought to the products but instead the products are taken to them to promote them and persuade customers to buy them.)

keosha answered 3 weeks ago

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